Expansion business line of home appliance for leader in 3 years

Mr. Thomas-Pitchyen Hongphakdee Chief Executive Officer of Smart ID Group Co., Ltd. mentioned about

He is expanding to online channel with home appliance in the name “Anitech Small Home” for the new generations. In the past, the company has made products to respond the demand of people in this group because in this market worth over 60 billion baht. From the overall electrical appliance market of over 229,000 million baht and has a growth trend.

Moreover, there is a market gap especially for the electrical appliances for the new generation who do not have any brands to market for responding the lifestyle of the new generation directly.

For the anitech Small Home, consisting of 8 products available for sale the leading department stores consisting 4 categories 8 products such as kettle, sandwich maker, smoothie blender, blender, multi-hotpot, electric oven 9L and induction total 1,000 items and will increase 5,000 items the next year.





“ We start in this market with Barbeque Plaza by got the copyright a pattern of barbegon to create a special limited edition. Sold through the barbeque plaza and 11 street e-commerce the big platform of Thailand together with modern trade channel such a Big C, PowerBuy.So, it make Anitech brand famous.”

In present anitech there is distribution channels overall of country including modern trade and IT more than 8,000 stores. And there is after sales service with a warranty up to 100,000 baht 2 years. all of these will help push to become  the number 1 brand in the electronics market for the new generation by 2020 in both the Thai and ASEAN markets, which now have offices in foreign countries such as Vietnam, Indonesia, with the target of the proportion of income in the business is 50% next 3 years from today there are less than 10% of earning from the IT equipment, more than 90%.

From : www.khaosod.co.th