Empowering Everyday Life with Technology
Discover products designed for everyday use — safe, simple, and accessible for everyone.
Our Story
We began in 2006 with a humble goal — to create a computer mouse that’s not only functional, but affordable and beautifully designed for everyone.
From that single product, we’ve grown into a trusted Thai lifestyle tech brand — offering smart power strips, health gadgets, and even character-inspired collections in collaboration with Snoopy and Sanrio.
Our mission is clear:
To elevate everyday living with reliable, accessible technology that fits seamlessly into your lifestyle.
Today, Anitech is more than just electronics —
We’re a part of your daily routine, your workspace, your home, your smile.
Because we’re Anitech —
Any Technology for Your Lifestyle.
Vision
anitech aims to be an organization that plays a vital role in enhancing people’s quality of life by developing technology and products that seamlessly integrate into everyday life, with a strong focus on long-term sustainability.
We are moving forward to become the No.1 lifestyle tech brand that truly understands and solves every pain point of modern consumers
offering high-quality products at accessible prices, backed by reliable warranties.
All while delivering both happiness and a better quality of life, every single day.
Mission
At Smart ID Group Ltd., we bring innovation and technology to life under the concept “Any Technology for Your Lifestyle.”
We continuously develop our products to create lasting value for our customers. Our diverse product lines cater to every user group — from computer accessories to home appliances — empowering digital lifestyles in the New Normal era.
We are committed to high-quality products that meet international standards, at accessible prices. Our reliable warranty and nationwide after-sales service enhance customer confidence.
Our company promotes research and development alongside efficient management systems including ERP, logistics, and quality control (QC), to build trust with customers and global markets.
We are expanding beyond Thailand into CLMV countries and global markets through strategic partnerships and high-performance networks.
Smart ID Group Overview VDO
SMART ID GROUP